The tables show how fairtrade coffee and banana sales changed in five countries in 2004 compared to 1999. The Units are measured in millions of euros.
Overall, coffee sales rose in all countries, among which the most dramatic increase was observed in the UK. While banana sales rose in all but two countries, namely Belgium and Sweden, the UK experienced the highest revenue in both years as well as the most significant increase in sales. Among the countries in question, Belgium and Sweden had the lowest market share for coffee, whereas the lowest figures were shared by Denmark, Sweden, and Belgium for banana sales.
As for coffee sales, except for the UK, the four countries experienced slight increases in sales. For instance, Switzerland doubled its sales from three to six million euros, while sales grew in both Denmark and Sweden by 200,000 euros. The UK, however, took the lead with a dazzling rise in revenue by more than 18 million euros.
Similarly, banana sales more than doubled in the UK, Switzerland, and Denmark between ’99 and ’04; however, in Belgium and Sweden, there was a slight drop in revenue. The UK had the highest banana sales in both years, as they increased over threefold, from 15 to 47 million euros. Originally, Swiss sales were almost twice as high as those of Denmark (1 and 0.6 m, respectively), and both surged, reaching 5.5 and 4 m respectively. Meanwhile, there was little difference between the figures for Sweden and Belgium (2 and 1.8 m, respectively), both of which nearly halved to reach about one million in 2004.